Who We Are
Protecting What Matters Most
GENESIS was founded with a simple goal: to eliminate financial stress during difficult times by delivering honest, transparent, and personalized final expense coverage.
Our Mission
At GENESIS, we believe every family deserves peace of mind and financial security without complex jargon or high-pressure tactics. We work directly with top-rated carriers across the nation to customize final expense policies tailored to your budget and specific situation.
Whether you are planning ahead or securing immediate coverage, our dedicated team of licensed insurance professionals guides you through every step with warmth, empathy, and complete integrity.
Compassion First
We prioritize family well-being and treat every client with the respect and individual care they deserve.
Uncompromising Quality
Partnering exclusively with top-tier, highly-rated life insurance carriers ensures reliable payout protection.
Personalized Service
No automated phone systems—you speak directly with experienced, dedicated agents who care.
Leadership & Vision
About the CEOs
Kelly Nichols
Co-Founder & Chief Executive Officer
Kelly’s journey into leadership began from the ground up. Starting her career as a front-line customer service representative, she spent years answering phone calls, listening to families in stress, and solving complex policy problems firsthand.
Her relentless empathy and deep understanding of what clients truly needed transformed her from a support specialist into a visionary business leader, inspiring her to build a agency where people always come before profits.
David Kirkland
Co-Founder & Chief Executive Officer
David’s path to the top was anything but easy. Early in his career, he struggled as a poor salesman, facing endless rejections and tough financial hardship. But instead of quitting, David shifted his focus from making sales pitch to offering genuine help.
Through perseverance, humility, and mastering his craft, he turned his career completely around. Joining forces with Kelly Nichols, he helped found GENESIS to provide honest protection and mentor agents with empathy and real-world experience.
Ready to Protect Your Family's Future?
Speak with one of our licensed agents today and find a plan tailored directly to your budget.
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